Redwood City-based Snapstick debuted a new box at CES that allows users to control their TVs with a cell phone or laptop to view any programming on the Internet. It’s resource-efficient, in that it doesn’t “stream” content from the control device, but taps into the existing home Wi-Fi network to send URL info to the set box, freeing the phone or computer for other tasks. The company hopes innovative ad models will be a strong selling point.

Aiming to make it easier for consumers, Samsung has introduced AllShare, their software platform that uses DLNA to move content around a user’s home network. AllShare will allow many of Samsung new products such as the Galaxy Tab, the Galaxy smartphone, Blu-ray players, TVs, and home router to move content around the network seamlessly.

Samsung shows its latest 3D Blu-ray players and prescription-ready 3D active glasses. The Blu-ray product line also offers Samsung Smart Hub via integrated wireless and Smart Blu-ray features. The SSG-3700CR glasses weigh just under an ounce. Viewers who wear eyeglasses can order special prescription lenses that attach to the SSG-3700CR.

Samsung is showing a prototype of an ultra-thin 75-inch Full HD 3D LED TV, playing stunning 1080p footage. The display is Internet-enabled, supports 3D, and includes a touchscreen remote. Samsung also explained it is power efficient since it features LED backlighting.

Pioneer has announced a new platform that is immediately available to developers, and hopefully in the near future to users. The Platform for the Aggregation of Internet Services (PAIS), will enable users to have a single login that can access all of a user’s social networking, music, video, contact, calendar accounts and much more from multiple content/service providers. The PAIS API allows users’ devices to seamlessly access and share information among a verity of services, allowing for a new level of interactivity among the various users’ accounts.

Verizon — partnered with Panasonic — is streaming Full HD 3D in a CES technology demo in the South Hall Blogger Lounge. Plans are to offer this capability through FiOS, which in the demo was used to stream at 18 Mpbs from its media server to a Panasonic Blu-ray player, which handled the decoding.

Haier is soon to debut a new range of LED displays powered by Yahoo!’s Connected TV platform. These Net Connect displays also feature Wi-Fi and boast a Netflix button on their remote control. Haier is also demonstrating Yahoo! Connected TV’s new broadcast interactivity feature and has plans to participate in the pilot program.

DivX continues to move beyond their codec product and further into the content aggregation space with a controlled content anytime, anywhere, any device environment. Now, in concert with their recent acquisition of Roxio, they are developing DivX TV. DivX TV will be available in Q1 2011 and will allow content discovery, acquisition, and playback.

Technicolor brand RCA is showing something that is similar, but not quite, Google TV. The new RLC3291 TV is running Android 2.2 on a 32-inch HDTV. Version 3.1 of Android may be installed by the time the set launches later this year. Wi-Fi, Ethernet and DNLA capability is built in and the company says an Android mobile phone could be used as a remote control.

iGUGU’s InterneTV is an affordable software-based alternative to set-top boxes or connected TVs and is hoping to ship later this year. It pulls content from your PC and serves it up with a proprietary interface and search function.