ETC’s executive director David Wertheimer and CEA’s chief economist Shawn DuBravac gave an encouraging snapshot of consumer feelings about 3D TV at our opening presentation on Thursday. Some key findings: 3D is not just a one-time experience: People are coming back to 3D entertainment multiple times; Consumers who have seen 3D have a better impression of the technology, and objections like “the glasses are annoying” or “3D is gimmicky” decreased significantly after a 3D experience. 85% of viewers said they were satisfied with their 3D experience. 25% of consumers plan to buy a 3D TV in the next three years.

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